Informative and insightful, subscription experts from across industries have lent us their strategies to taming recurring issues. Eight curated chapters from eight leading individuals in the subscription industry.
Insights from: Off The Still, Mobiliti, Abcam, The Guardian, 31DOVER, Interactive Investor, Mindcandy, and TechCrunch
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Filip Nilsson, Head of Subscriptions and Strategic Projects, DMD Ventures
Launched Off The Still on behalf of 31DOVER
Tarun Kajeepeta, Cofounder/Principal, Piquette Partners
Cofounder of Condor
Chapter 2 - Launching a Car Subscription:
Subscribing in the fast lane
How do you go about disrupting one of the largest industries in the world? Launch a disruptive subscription model that addresses your customers’ needs. Learn how to launch a service subscription start-up, and the importance of testing and improving from feedback.
Juan Christen, Product Director, Abcam
ex-Product Director at Just Eat, News UK, O2 and Immediate Media
Ben Lappin, Director, Retention & CX, The Guardian
Chapter 4 - Customer Service for Subscriptions:
Delighting your customers
In an age of technological transformation and automation, is it the companies that stay in touch with old values that win? Discover how the Guardian is acquiring and retaining subscribers with the magic ingredients of technology and the human touch.
Olivia Delebarre, Senior Ecommerce & Performance Marketing Manager, DMD Ventures
Analytics for Off The Still, the Gin Club and 31DOVER
Anthony Wong, Digital Performance Director, Interactive Investor (parent company of Moneywise and Money Observer)
Marc Whitehead, Commercial Insight Manager, Mind Candy
ex-Subscription Analyst at Playstation and Sky
Eric Peckham, Media Analyst, TechCrunch
How to launch and scale your subscription business